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Internet Business Opportunity Lead Secrets - What They Will Certainly Not Tell You
Business opportunity lead brokers don't always tell you the whole story. They often don't tell you where they're getting their traffic, what offer the lead responded to, or how many times the lead will be sold.
Regrettably, these three aspects are important to judging the quality of a business opportunity lead.
First of all, let's consider the source of traffic.
To make this simple, let's consider an example from the real-world: billboard marketing.
Everybody had the experience, before, you're driving down the road, merrily singing along to no matter what song's on the radio (or, if you're an online marketing junkie like me, the latest training audio on CD,) when suddenly a sign on the side of the highway catches your eye.
Aside from the actual billboard, and the advert put on it, can you guess the single greatest factor in its overall success? That's right: location, location, location.
Place your billboard on a rural country road, and you'll have "rural country" people responding to your offer. However, place that same billboard advertisement on the main commuter route leading into the city and you'll produce an entirely different business opportunity lead.
The same is true online. Is your business opportunity lead broker putting their advert on rural country roads (some crappy celebrity chat site,) or on the main thoroughfare for executive commuters? (The Wall Street Journal.)
Second, let's consider the "offer."
What did the advertisement assure the business opportunity lead? What is their expectation? They responded to the advert for a purpose, and while your broker might be hinting that they're interested in an online business, that's not always the case.
Back when I still bought leads, I remember buying a batch of business opportunity seeker leads from a new source.
After making my first hundred calls, it was apparent to me that none of the leads I bought were serious about establishing an internet business. Actually, they had been responding to an advert offering them a chance to win a free computer.
So, the offer is crucial and can't be ignored. It makes the difference between a business opportunity lead which is enthusiastic, also excited, to talk about your opportunity versus wasted money.
Lastly, knowing the number of times the business opportunity lead has (and ever will be) sold is important.
The truth is, your typical internet business opportunity lead is not wanting to whip out their credit card and sign up for an opportunity straight away. Rather, they're curious investigating carefully dipping their toe in the water and doing their due diligence.
I can agree, it often takes time -- lots of time -- for somebody to choose to sign up for a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.
Just lately, I had someone become a member of my team who had been on my mailing list, receiving occasional emails from me, for more than eight months. So, don't let a broker say, "This lead is yours, exclusively, for the first 30 days."
Then what? They get swamped by my competitors. No thank you.
So what's the answer?
Honestly, I quit buying leads altogether. After wasting literally thousands of dollars purchasing every kind of business opportunity lead available -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.
The truth is, bringing in your own leads is better. You handle the source of traffic, you manage the offer (and thus, the lead's expectation,) and they are yours exclusively to follow-up with until they're ready to become a member of your business opportunity.
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